What We Do
Strategic marketing for brands that mean business.
We offer three core engagement models — built for the realities of early-stage growth, VC portfolio management, and the moments when a brand needs to make a decisive leap.
Brand Strategy & Positioning
For founders who need to own their category.
Most early-stage brands compete on features. We help you compete on meaning. Our brand strategy engagements define the positioning, narrative, and visual identity that make your brand the obvious choice — not just another option on the shelf.
Example support
- Category design and competitive mapping
- Brand positioning and messaging architecture
- Founder story and narrative development
- Visual identity direction and brand guidelines
- Retail and DTC channel strategy
Growth Marketing & Demand Generation
For brands ready to scale what's working.
Traction is not a strategy. We build the growth architecture — the channels, systems, and team structures — that turn early momentum into durable, compounding revenue. We work across DTC, retail, and omnichannel, always starting with the unit economics.
Example support
- Growth audit and channel prioritisation
- Paid media strategy and creative direction
- Email and retention programme design
- Retail velocity and sell-through optimisation
- Performance reporting and attribution framework
Fractional CMO
Senior marketing leadership without the full-time overhead.
Not every company needs a full-time CMO. All of them need strategic marketing leadership. Our fractional CMO model embeds one of our founders directly into your business — attending leadership meetings, managing agencies, and building the internal capability your brand needs to grow.
Example support
- Weekly leadership team participation
- Marketing team hiring and management
- Agency and vendor oversight
- Board-level marketing reporting
- Quarterly brand and growth reviews
- Generative AI integration and tooling
- Retail Media Network strategy
VC Portfolio Marketing
Cross-portfolio intelligence for investors who take brand seriously.
We partner with food & beverage VCs and family offices to provide embedded marketing capability across their portfolio. From pre-investment brand audits to post-close growth acceleration, we give investors a strategic marketing lens that no single portfolio company can replicate.
Example support
- Pre-investment brand and marketing due diligence
- Portfolio-wide positioning and messaging audit
- Shared playbooks and go-to-market frameworks
- Fractional CMO placement across portfolio companies
- Quarterly portfolio marketing reviews
How We Work
Rigorous thinking. Practical execution.
Discovery
We start by getting obsessed with your category, your customer, and your competitive landscape. No assumptions, no templates.
Strategy
We develop a clear strategic point of view — positioning, narrative, and priorities — and pressure-test it with you before a single execution decision is made.
Execution
Strategy without execution is just a document. We stay involved through implementation, ensuring the work lands the way it was intended.
Iteration
Markets move. We build in regular review cycles so the strategy evolves with your business — not against it.
Not sure which engagement is right for you?
Most of our best client relationships started with a 30-minute conversation. Tell us where you are and we'll tell you honestly what we think you need.