Founder Story
Joanna 'Jo' Dutta of Katla: 5 Things You Need to Create a Successful Startup
Jo Dutta — founder of Katla and veteran of Bain, PepsiCo, and John Lewis — shares the hard-won lessons behind building a brand that lasts.
Authority MagazineAdvisory · Strategy · Fractional CMO
We Build Brands That Define Categories.
The Impact Collective partners with early-stage food & beverage founders and the VCs who back them — bringing strategic clarity, marketing leadership, and category-defining thinking to brands built to last.
What We Do
Three ways we show up for your brand.
01
Advisory
Strategic counsel for founders navigating critical inflection points — from go-to-market to retail expansion, fundraising narratives to brand positioning. We've been in the room before.
02
Brand Strategy
We help early-stage brands find their voice, own their category, and build the strategic foundation that turns a great product into a lasting brand. Positioning, architecture, and messaging that sticks.
03
Fractional CMO
Senior marketing leadership without the full-time overhead. We embed with your team, own the marketing function, and drive growth — from strategy through execution — at the pace your stage demands.
Who We Work With
Built for founders. Trusted by investors.
For Founders
You've built something real. Now it's time to build the brand around it.
- Clarify your positioning before you scale
- Build a marketing function that grows with you
- Navigate retail, DTC, and channel strategy with confidence
For Investors
We help your portfolio brands move faster and smarter.
- Marketing due diligence and brand audits
- Embedded CMO support for portfolio companies
- Strategic guidance at every stage of the growth journey
Insights
Thinking from the front lines of food & beverage.
Ready to build
something that matters?
Whether you're a founder looking for a strategic partner or an investor seeking marketing clarity for your portfolio — let's talk.