Our Story
Marketing that moves markets.
We started The Impact Collective because we kept seeing the same problem: brilliant founders with transformative products, held back by marketing that didn't match their ambition.
Our Philosophy
Strategy first. Always.
Most agencies lead with tactics. We lead with thinking. Before we recommend a single channel or campaign, we get obsessed with your category, your customer, and your competitive position.
We believe the best marketing doesn't feel like marketing. It feels like a point of view — one that earns attention, builds trust, and compounds over time.
Category Design
We help brands define and own the category they compete in — not just win within it.
Founder-Led Narrative
The most powerful brands are built on authentic stories. We help founders find and tell theirs.
Portfolio Intelligence
For VCs, we bring cross-portfolio pattern recognition that no single brand team can replicate.
The Founders
Two operators. One shared conviction.
Sarah Okonkwo
Co-Founder & Strategy Lead
Former CMO at two category-defining food & beverage brands. Sarah has led go-to-market strategy for companies from seed stage through Series C, with exits to Unilever and General Mills. She brings 15 years of brand-building experience across CPG, DTC, and retail.
- Ex-CMO, Oatly North America
- Advisor, Y Combinator F&B cohort
- MBA, Wharton School
Marcus Teller
Co-Founder & Growth Lead
Marcus spent a decade inside venture-backed consumer brands before moving to the investor side as an EIR at a leading food-focused VC. He specialises in growth architecture — building the systems and teams that turn early traction into durable scale.
- Former EIR, Cultivate Ventures
- Scaled 3 brands to $50M+ ARR
- Guest lecturer, Stanford d.school
For Investors
Your portfolio's unfair advantage.
We partner with VCs and family offices to embed strategic marketing capability across their portfolio — from pre-launch positioning to post-Series A growth acceleration. Think of us as a fractional CMO network that speaks fluent founder.
Ready to work together?
Whether you're a founder or an investor, we'd love to understand your situation.