Case Studies
A selection of brand-building engagements across food, beverage, and consumer wellness — from early positioning through to category leadership.
Plant-Based Dairy
Series A → Series B
From niche to necessary.
Verdant had a breakthrough oat cream product but was losing shelf space to better-funded incumbents. We rebuilt their brand architecture around a single, ownable idea — and helped them triple retail distribution in 14 months.
Functional Drinks
Seed → Series A
Building a category, not just a brand.
Solis was entering a crowded adaptogen market with no clear differentiation. We helped them define and own the 'daily ritual' category — shifting the conversation from ingredients to identity and driving a 4× increase in DTC conversion.
VC Portfolio — 8 brands
Fractional CMO Network
Marketing intelligence at the portfolio level.
Cultivate Ventures engaged us as an embedded marketing partner across their food & beverage portfolio. We ran quarterly brand audits, built a shared positioning playbook, and provided fractional CMO support to three portfolio companies simultaneously.
Better-for-You Snacks
Pre-launch → Market Entry
Zero to shelf in nine months.
A first-time founder with a genuinely differentiated product but no go-to-market plan. We built the brand from the ground up — name, identity, retail strategy, and launch playbook — and helped them land their first major grocery account before a single dollar of paid media was spent.
We take on a small number of engagements each quarter. If you're building something worth talking about, let's talk.